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Luzhou Travel Guide: Discover China's Hidden Liquor City

You probably know Wuliangye liquor. But have you heard of Luzhou Laojiao? My Italian friend Marco asked me this question last week.

Most tourists visit Chengdu for pandas. They miss Luzhou - another famous liquor city in Sichuan. Marco followed my advice and called it "the most authentic Chinese city experience."

This guide will show you everything about Luzhou. From its famous distilleries to hidden local gems.


Cityscape with tall buildings and a river running through the center. A bridge connects the banks. Clear blue sky.
Luzhou

Understanding Chinese Baijiu

Baijiu means "white liquor." It's China's traditional drink. The alcohol content is usually 40-60%.

Luzhou produces Luzhou Laojiao. It's one of China's oldest liquor brands. The taste is strong and aromatic.

Trust me, you should try it once. But be careful - it's stronger than Western liquors.


Getting to Luzhou from Chengdu

The high-speed train is your best choice. It takes only 1 hour. Tickets cost about 85 RMB.

Trains run every hour from Chengdu East Station. Choose "Luzhou Station" - not "Luzhou East."


Driving takes 2.5 hours. The expressway is good. But parking in Luzhou can be difficult.

I recommend taking the 8:00 AM train. You'll arrive at 9:00 AM feeling fresh.

(Luzhou travel guide from Chengdu for foreign tourists)


Must-Visit Attractions in Luzhou

Aerial view of a traditional village with wooden buildings and yellow umbrellas. People walk around, creating a lively atmosphere.
Luzhou Laojiao Tourist Area

Luzhou Laojiao Tourist Area

Visit Luzhou Laojiao Tourist Area (Lúzhōu Lǎojiào Lǚyóu Qū). It's the city's main attraction.

The entry fee is 35 RMB. This includes an English guide and a taste of 68-degree original liquor.

You'll see the "China's First Cellar" and the 1573 production workshop. The history dates back 400 years.

My Canadian friend Sarah loved the aroma. She said "you can smell the grains everywhere."


Golden dragon head sculpture on temple steps, adorned with red banners. Lush green forest surrounds, creating a mystical atmosphere.
Jinlong Temple

Jinlong Temple

Jinlong Temple (Jīnlóng Sì) offers amazing city views. The temple sits on a hill overlooking Luzhou.

Take a taxi to the temple. The ride costs about 24 RMB from downtown.

Don't miss the rooftop view. You'll see giant dragon sculptures and the entire city.

The temple is free to enter. It opens from 8:00 AM to 6:00 PM.


A white, multi-tiered pagoda surrounded by lush trees sits amid urban high-rises under a partly cloudy sky. Vibrant, detailed scene.
Baoen Pagoda

Baoen Pagoda and Zhonggulou

These two landmarks are in the city center. They're easy to visit on foot.

Baoen Pagoda (Bào'ēn Tǎ) means "Repaying Kindness Pagoda." It was built during the Song Dynasty.

Zhonggou Lou (Zhōnggǔ Lóu) is the city's clock tower. Both are free to visit.

They're just 10 minutes walk apart. Perfect for quick photos.


Clock tower surrounded by lush green trees, set against a backdrop of tall buildings under a partly cloudy sky. Urban landscape scene.
Zhonggulou

Skip Guan Yi Zui Square

Guan Yi Zui Square (Guǎnyì Zuǐ Guǎngchǎng) looks nice on maps. But it's often crowded and muddy.

My Australian friend Tom found the river views disappointing. Don't waste your time here.


Best Local Food in Luzhou

Food is Luzhou's hidden treasure. The flavors will surprise you.

Golden pot of spicy seafood and meat stew, garnished with cilantro. Surrounding dishes include fried items and crispy snacks. Festive mood.
Old Brand Pot Pot Banquet

Try Old Brand Pot Pot Banquet (Lǎo Zìhào Guōguō Yàn). The beef tendon and pork intestine are delicious. A meal costs about 50 RMB.

A fish head garnished with chopped green onions is lifted by chopsticks from a spicy red broth, creating a vibrant and appetizing scene.
Boneless Scallion Carp

Boneless Scallion Carp (Wúcì Cōnghuā Jìyú) is perfect for fish lovers. The restaurant is near Luzhou Laojiao.

Steamed white rice cakes with red specks are stacked in a metal tray. The texture appears soft and fluffy.
Luzhou White Cake

Luzhou White Cake (Lúzhōu Báigāo) is a local dessert. You'll find it on Cishan Road. Each piece costs 2 RMB.


Perfect One-Day Itinerary

8:00 AM: Take train from Chengdu 9:00 AM: Arrive at Luzhou Station 9:30 AM: Visit Jinlong Temple 11:30 AM: Luzhou Laojiao distillery tour 1:30 PM: Lunch at local restaurants 3:00 PM: Explore Baoen Pagoda and Zhonggulou 4:30 PM: Walk along Tuojiang River 6:00 PM: Dinner at Luzhou Memory food street 7:30 PM: Return to Chengdu


Practical Tips for Foreign Travelers

Download a translation app. Few locals speak English.

Carry cash. Many small restaurants don't accept cards.

Wear comfortable shoes. You'll walk a lot.

Taxis are affordable. A ride across town costs 15-20 RMB.

Spring and autumn are the best seasons. Summers can be hot and humid.


Why Luzhou Beats Tourist Traps

Luzhou shows you real Sichuan life. No tourist performances. Just authentic local culture.

My Brazilian friend Carlos said: "This is the China I wanted to see. No crowds, just genuine experiences."

The food is incredible and cheap. A full meal costs 25-35 RMB.


My Personal Recommendation

Visit Luzhou if you want:

  • Authentic Chinese liquor culture

  • Beautiful temple views

  • Delicious cheap food

  • No tourist crowds

Skip Luzhou if you prefer:

  • Luxury accommodations

  • English-speaking services

  • Western food options


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